Online marketers who have a site/blog and also engage in article marketing make a very common mistake with execution. They do what they think is a proven strategy, which is submitting their best content to high PR directories such as Ezinearticles, which is fine in itself. They publish the article on the directories and forget to first place it on their own site or blog. Then maybe they backlink the article instead of the article on their site. It’s better to focus on your own site first, as you’re better off having your article rank higher there than on a directory. One way to find relevant and quality sites quickly is to add various applications to Firefox that let you do this. Use Google to locate blogs and sites that are relevant to your niche. Use your browser tools to check the page rank of these sites, and whether or not they offer “do follow” links. Not all blogs are do follow, but many are, and you can check for this if you have the appropriate tools. In some cases, the owner of a static website will sell you a backlink on their site if you ask them. This is a solid tactic that not many people know about. A few savvy marketers, however, manage to rank their sites well by using this method alone.
Submit your sites to directories to gain high PR backlinks. You can use any method you can find to locate backlinks from low to hihg. You need to remember that google looks for what comes natural so you’ll want to include some low to high backlinks as well as focusing on high PR backlinks too.You can also find specialized directory submission services for directory backlinks. Use many varied sources and spread your links around. Many people use various types of software to make their backlinking easier and faster. The whole purpose of using software is to automate and save time. This is a strategy you should approach very cautiously, though. You can’t rely on advertising, or even testimonials necessarily. The sales copy for these products is not likely to tell you the whole story, so don’t rush into buying something like this. You’ll be able to find objective reviews on various discussion forums.
